About Us

Our philosophy

Holistic fashion design, limited editions and bespoke designs for a unique sense of luxury

Our product mantra “Holistic Fashion Design” unfolds its dynamic through our Head Creative Director Michaela Rummer, who is also the namesake of the fashion label. The creative head of the brand is a graduated fashion designer, master stylist, graduate colorist, hairdresser and certified beautician and thus has a holistic view on the subject of beauty. This is reflected in the collections: High-quality materials, advantageous cuts and elaborate workmanship guarantee an exclusive look and an incomparable feeling of well-being, bring out the best appearance from every type and also offer numerous styling alternatives.

The availability of the respective quality fabrics determines the number of available and therefore limited collection parts. Part by part: – lovingly worked under fair working conditions, which manifests itself in numerous details as well. These include, for example, buttonholes that are sewn by hand, and invisible seams that result from magical handcraft. In addition, the fabrics are washed before processing and the creations are worn by test persons in order to gain information about the actual wearing behavior and to optimize the designs if necessary.

Since there are many perfect women, but few with a perfect ‚figure” we also offer tailor-made to fit every silhouette perfectly.

In order to optimally pass on the effect of holistic fashion design to our customers, we do not distribute our brand through traditional retailers or online, but through our private sale salons and flying showrooms. There, our dresses and other clothes can be reviewed and tried on in a quiet ambience.
So we offer our customers the possibility of an optimal consultation and the opportunity to liven up their wardrobe with affordable luxury parts from small editions and custom-made products.


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